Leading Meeting Professionals

Professional Convention Management Association

Resource Type: On Demand Session

Building international attendance is still one of the best ways to grow your meeting and boost your bottom line. Plus, a larger pool of international attendees adds a new dynamic to your event, making it richer and more diverse. Discover how to develop a strategic global marketing plan in an efficient and effective manner. Note: Content will apply to all type of meetings but will also include special challenges facing medical meetings. Identify effective ways to build international attendance for your meetings. Discover overarching strategies and specific tactics that work and can be financially self-sustaining. Evaluate the pros and cons of partnering to get your message out versus internal marketing efforts.

Program Information
Program Date:
January 15, 2013
Marketing Strategies to Boost International Attendance
Speaker Information
Terrance Barkan   [ view bio ]
Individual module purchase: Selected
Professional Convention Management Association
Total CEUs: 0.10
PCMA Member Price:USD $25.00
Non-Member Price:USD $35.00