Leading Meeting Professionals

Professional Convention Management Association

As more and more organizations are offering digital events and webcasts, you need to successfully market them in order to maximize registration and attendance. Through this session, we’ll explore the most effective strategies and tactics for developing awareness of your digital event assets – extending your brand’s reach and differentiating yourself from the competition.

Join Deb Greif as she discusses strategies for promoting your digital events.  This short webinar will also include a package of resources that you can use to effectively market your events.

Program Objectives
  • Understand your digital event attendee persona
  • Differentiate your digital event marketing plan from your live event
  • Target your market segments
  • Create and implement a marketing timeline
  • Utilize effective marketing tactics and social media strategies
Program Information
Date Presented:
July 31, 2013 1:00 PM Central
30 minutes
Registration Fee:
Successfully Market Your Digital Events & Webcasts
Individual module purchase: Selected
This Program is presented free of charge.