Leading Meeting Professionals

Professional Convention Management Association

How well do you know your attendees?

Thanks to Eric Olson, CEO & President, Zerista, and Staci Clark, Global Marketing Strategy Manager, Cisco Systems, you can start to answer that question with a resounding “very well.” Olson and Clark have written a new white paper titled “How to Gather and Apply Event Intelligence”, and it will walk you through the who, what, how and why of the transformative powers of collecting data for your event.

Whether you manage a convention center, manage a meeting or manage a hotel, all that data is going to be one of the most powerful tools available in the future. Chances are that many of your competitors are already leveraging it to make more money, make better operational decisions and make themselves look even more customer-friendly.

Interested in learning more about what event intelligence and data collection can do for you, your organization and your meeting? Download the full white paper by clicking on “View Online” to the right. 

Program Information
Program Date:
September 13, 2013
How to Gather and Apply Event Intelligence
Individual module purchase: Selected
Download the PDF
This Program is presented free of charge.