On average, companies are spending 9%* of their annual budget on meetings and events – but all too often, they may as well have on a blindfold. Creating a data strategy to dissect your meetings and events will lead to better business decisions and justifiable actions for future event planning.
Join us for a webinar to learn what type of data to collect, such as attendee intelligence and statistics on sales leads, and when you should collect it. You’ll also hear key ways to use event data - for example, improving session content gathered from attendee survey feedback.
Register for this webinar today and discover why event data is critical to managing and enhancing your meetings and events, as well as improving the attendee experience.
*Aberdeen Research, 2010
Brought to you by Active Network.
February 25, 2014 1:00 PM Central
Professional Convention Management Association
Total CEUs: 0.10
This Program is presented free of charge.