Trade Show Design: Help Attendees Get More From Your Exhibition
As attention spans shrink and the brain suffers overstimulation, the trade show experience must be improved to better engage attendees. Explore how to alter your design constructs and create experiences that enhance adult learning styles. With the help of presenters with three different backgrounds, discover how to help attendees "get their questions answered" -- their number one trade show goal, according to research from the Center for Exhibition Industry Research.
January 13, 2014
Professional Convention Management Association
Total CEUs: 0.10
PCMA Member Price:USD $25.00
Non-Member Price:USD $35.00