Leading Meeting Professionals

Professional Convention Management Association
As attention spans shrink and the brain suffers overstimulation, the trade show experience must be improved to better engage attendees.  Explore how to alter your design constructs and create experiences that enhance adult learning styles.  With the help of presenters with three different backgrounds, discover how to help attendees "get their questions answered" -- their number one trade show goal, according to research from the Center for Exhibition Industry Research.
Program Information
Program Date:
January 13, 2014
Trade Show Design: Help Attendees Get More From Your Exhibition
As attention spans shrink and the brain suffers overstimulation, the trade show experience must be improved to better engage attendees.  Explore how to alter your design constructs and create experiences that enhance adult learning styles.  With the help of presenters with three different backgrounds, discover how to help attendees "get their questions answered" -- their number one trade show goal, according to research from the Center for Exhibition Industry Research.
Speaker Information
P.J. Andrus   [ view bio ]
Dana Freker Doody   [ view bio ]
Andrea Sullivan   [ view bio ]
Individual module purchase: Selected
Professional Convention Management Association
Total CEUs: 0.10
Products
Streaming
PCMA Member Price:$25.00
Non-Member Price:$35.00