Leading Meeting Professionals

Professional Convention Management Association

Successfully managing meetings and events is like a game of tug-of-war. On one side, there is intense corporate
pressure to control costs and prove event return on investment (ROI). On the other side, there’s pull from rising meeting and event costs and spending levels.

A new Lanyon-sponsored survey reveals that companies who adopt and implement event management technology that centralizes event planning and helps enforce a central meetings policy can reap up to $2.2 million in event savings annually. 

To help organizations better control costs and track ROI,
Lanyon commissioned a study with International Marketing
& Technology Solutions, Inc. (IMTS) in the fall of 2013.

Download the survey results now to learn how to prove event ROI and reduce costs.

Program Information
Program Date:
May 19, 2014
Best Practices to Track, Manage, and Measure Meetings & Event ROI
Individual module purchase: Selected
Download the PDF
This Program is presented free of charge.