Leading Meeting Professionals

Professional Convention Management Association

11:00 am – 12:00 pm CDT
General Session: Disruptive Thinking: Fostering a Culture of Game-Changing Leadership

CIC-IS Domain: Professionalism
CEUs: 0.1

The Digital Age has not killed in-person events as many predicted but reinforced the need to meet beyond the screen and the way we deliver on this experience is ripe for disruption. To remain relevant, you need a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game--solutions that revive a stagnant conference or completely reinvent the competitive dynamics of our industry. Luke Williams' theory of Disruptive Thinking is about fostering a culture of innovation leadership that provides the framework and motivation to generate new strategies and execute new solutions. Luke is the Executive Director of Innovation and Entrepreneurship and Professor of Marketing at NYU's Stern School of Business and a Fellow at Frog Design, one of the world's most influential innovation companies. He is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business and has been featured in Bloomberg BusinessWeek, Fast Company, The Atlantic and The Wall Street Journal.

Watch Luke's video, How to Disrupt Your Conference here.

  • Identify the clichés of the conference experience and form disruptive hypothesis
  • Identify the unmet needs, draft specific ideas to implement the identified opportunity and prototype the experience
  • Pitch the idea to the key stakeholders

Luke Williams, Innovation Leader and Business Strategist, Professor of Innovation at NYU Stern School of Business


12:15 pm- 1:15 pm CDT
Opening General Session: What Successful People Do Differently

CIC-IS Domain: Professionalism
CEUs: 0.1

We all have goals we fail to reach, but as Dr. Heidi Grant Halvorson, author of Nine Things Successful People Do Differently and frequent Harvard Business Review contributor, has found, most of us have no idea why we fail to reach them. Heidi will take you on a step-by-step journey to successfully reach any goal and avoid the common pitfalls of execution. She’ll share simple strategies, based on scientific research and proven effectiveness, for how to maximize commitment, resist distraction, make effective plans, seize opportunities to act, and persist in the face of setbacks or challenges.

  • Set goals that will allow you to persist even in the face of adversity
  • Illustrate how goals work and how to avoid common setbacks of execution
  • Synthesize simple strategies that will serve as the building blocks to reaching your goals

Heidi Grant Halvorson, Associate Director, Columbia Business School's Motivation Science Center; Author; Speaker


1:30 pm – 2:30 pm CDT
General Session: Unleashing Creativity

CIC-IS Domain: Professionalism
CEUs: 0.1

We now live in a world of dizzying speed, exponential complexity, and ruthless competition. As most of the advantages of the past have become commoditized, creativity has become the currency of success; in both business and life. Josh Linkner, Entrepreneur, author of Disciplined Dreaming and The Road to Reinvention, Forbes Magazine contributor and respected working jazz guitarist will show you how to jump-start your creativity to drive meaningful and immediate results. You will learn specific techniques to unleash your most valuable resources -- human creativity, imagination, and original thinking.

Read Josh's interview with Convene here.

  • Get unstuck – break free from the myths and barriers to unleash creativity
  • Establish an ongoing system to nurture and harvest the best ideas
  • Avoid costly mistakes of flawed idea selection and measurement

Josh Linkner, CEO/Managing Partner, Detroit Venture


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Program Information
Date Presented:
July 16, 2014 10:30 AM Central
3 hours, 30 minutes
PCMA Member Price:
USD $25.00
Non-Member Price:
USD $35.00
2014 Education Conference Rebroadcast
Individual module purchase: Selected