Leading Meeting Professionals

Professional Convention Management Association


Education Conference Rewind gives you access to top meetings industry content from PCMA's Toronto mid-year "Reboot." You'll have access to more than 12 captured* keynote and education sessions for a full year.  Don't wait, order today!

This package offers a total of 22 educational clock hours, or 2.2 CEUs.  CEUs are awarded after viewing and submitting credit for individual captured sessions.

Here's a sneak peek video of what's included.

*Captured content is based on speaker permissions and session format. Click here for a list of included sessions.

Program Information
Program Date:
June 23, 2014
Advanced Cyber Security: Addressing Emerging Threats to Meetings, Events, and Conferences

Cyber criminals are becoming more sophisticated and targeting meetings, event and conferences based on their centralized location and number of important people who possess valuable information.  At events, critical information is stored on attendees’ computers, tablets, and mobile phones. Additionally, information is transmitted by attendees through text messages, emails, and phone calls.  All of this is subject to being compromised! Business and personal information, which extends beyond mere credit card numbers, are the real prizes in cyber theft.

Michael Robinson will walk you through emerging threats to events and arm you to protect your events, your speakers, and all of your attendees by implementing an often overlooked element: advanced cyber security.

Speaker Information
Michael Robinson CCE   [ view bio ]
Meeting Design Innovation: Engineering Engagement for High Impact Results

Creating event experiences that deeply engage audiences and provide them with irresistible take home value is harder than ever before. Workplace demographics are changing significantly with audience segments having widely divergent experience expectations.  Each segment may have differing needs but all of them expect more than multiple days of talking heads and handouts. So how do you design your event for maximum impact? Join the architects of this year's PCMA Education Conference to learn the high points of the approach and methods they used to shape an experience designed for high engagement, high buzz, and high value.


Speaker Information
Scott Kellner   [ view bio ]
Dawn McEvoy CMP, CAE   [ view bio ]
Kelly Peacy CMP, CAE   [ view bio ]
David Rich   [ view bio ]
Deborah Sexton FASAE   [ view bio ]
Leveraging Your Annual Event to Advance Your Organizational Goals

Catherine Mills and Dustin Sparks will discuss the value of engaging stakeholders to identify perceptions and expectations; how to showcase opportunities to align the annual event with an association’s short- and long-term goals; how to highlight a new brand identity and key messages; and the implementation of dynamic tools to engage target audiences before, during and after the event. You will leave this session inspired to recreate your meetings for the future.

Join Catherine and Dustin on Tuesday at 9:45 am to create a roadmap in developing key streategic goals for your meeting and how to incorporate working with your vendors in carrying out that plan.

Speaker Information
Catherine Mills   [ view bio ]
Dustin Sparks   [ view bio ]
Opening General Session: What Successful People Do Differently

We all have goals we fail to reach, but as Dr. Heidi Grant Halvorson, author of Nine Things Successful People Do Differently and frequent Harvard Business Review contributor, has found, most of us have no idea why we fail to reach them.  Heidi will take you on a step-by-step journey to successfully reach any goal and avoid the common pitfalls of execution. She’ll share simple strategies, based on scientific research and proven effectiveness, for how to maximize commitment, resist distraction, make effective plans, seize opportunities to act, and persist in the face of setbacks or challenges.

Speaker Information
Heidi Grant Halvorson
PCMA Business School: The New Landscape of Marketing
Recent advances in technology have changed marketing. We have moved from an emphasis on mass markets to individually targeted communications through the internet, and from a focus on name recognition to a focus on thought leadership. Professor Goldfarb will describe how marketers need to adapt to digital technology. He will emphasize what has changed and also what has not. Using examples from both failures and successes, you will be able to assess how your organization should market events in the digital space. Using recent advances in mobile and social marketing, you will also have a framework for understanding how any new marketing technology will change your business.
Speaker Information
Avi Goldfarb   [ view bio ]
PCMA Business School: An Integrated Approach to Business Ethics for Multiple Generations

You’re an ethical person, right?   It turns out that research shows most people cheat, but just a little. The answer to this question is complicated by the fact that for the first time in U.S. history four generations are working side-by-side.  Are there generational differences related to decision-making among Boomers, Gen X, and Millennials? As a leader of the charge for an overhauled integrated approach to ethics education at the university level, Boston University School of Management Professor Kabrina Chang brings her special insight on generational and management issues to an overview of ethics.

Join Kabrina on Tuesday from 10:45 to 11:30 to engage in a case discussion, developing a strategy or roadmap for implementing your decision, and using peer feedback to explore alternatives.

Speaker Information
Kabrina Krebel Chang Ph.D.   [ view bio ]
PCMA Business School: Solving Wicked Problems - Integrative Thinking in Action

Become a better framer and solver of any business problem by adapting an Integrative Thinking approach.  Integrative Thinking is the process of leveraging the tension of opposing ideas, rather than simply choosing between them or, worse yet, being paralyzed by analysis. In this course, Jennifer Riel, Associate Director of the Desautels Center for Integrative Thinking, Rotman School of Management, University of Toronto will introduce you to Integrative Thinking’s basic language for describing problems and the mental process involved in solving them – exploring the tensions between ideas, examining them in new ways and working collaboratively to generate new possibilities. Thinking about our existing problems as we have always thought about them tends to yield the same existing answers. Integrative Thinking provides a new lens and new tools to tackle our most challenging problems.

Join Josie Fung, Acting Director for the I-Think Initiative at the Rotman School of Management on Tuesday at 1:15 pm or 2:15pm to learn three ways to become a more creative problem solver. You will take concepts from Integrative Thinking and translate them into simple tools that you can use to think differently every day.

Speaker Information
Jennifer Riel   [ view bio ]
General Session: Unleashing Creativity

We now live in a world of dizzying speed, exponential complexity, and ruthless competition. As most of the advantages of the past have become commoditized, creativity has become the currency of success; in both business and life. Josh Linkner, Entrepreneur, author of Disciplined Dreaming and The Road to Reinvention, Forbes Magazine contributor and respected working jazz guitarist will show you how to jump-start your creativity to drive meaningful and immediate results. You will learn specific techniques to unleash your most valuable resources -- human creativity, imagination, and original thinking.

Speaker Information
Josh Linker   [ view bio ]
General Session: Disruptive Thinking: Fostering a Culture of Game-Changing Leadership

The Digital Age has not killed in-person events as many predicted but reinforced the need to meet beyond the screen and the way we deliver on this experience is ripe for disruption.  To remain relevant, you need a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game--solutions that revive a stagnant conference or completely reinvent the competitive dynamics of our industry. Luke Williams' theory of Disruptive Thinking is about fostering a culture of innovation leadership that provides the framework and motivation to generate new strategies and execute new solutions.  Luke is the Executive Director of Innovation and Entrepreneurship and Professor of Marketing at NYU's Stern School of Business and a Fellow at Frog Design, one of the world's most influential innovation companies. He is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business and has been featured in Bloomberg BusinessWeek, Fast Company, The Atlantic and The Wall Street Journal.

Speaker Information
Luke Williams
Building Strategic and Experiential Sponsorships

Attendee expectations are higher and conference and expo budgets are tighter. Regardless of your conference size, increase your attendee satisfaction along with your sponsorship revenue with a new approach to sponsorships.

Sponsors want thought leadership, category exclusivity, access to attendees and a direct impact on their business. Learn to offer these sponsor musts while meeting attendee needs for entertainment, professional help, greater connections with other attendees, activities that align with their personal passions and something that they can consume or take home and share.

Join your peers on Tuesday at 1:15 pm for a hands on group work session to analyze and assess multiple sponsorship prospectus examples – including your own! What works, what doesn’t, how to best sell premium sponsorships and create something that can be shared up the ladder.  To make the most of this session, bring a copy of your sponsorship prospectus – digital or print.

Speaker Information
Wendy Holliday M.Ed.   [ view bio ]
Increase Influence: Discover Eight Attributes of Successful Leaders

Everyone can be a leader, regardless of position.  Leadership is about influence.  How much influence do you have?  To be a strong leader, you must be able to influence yourself before you can influence others and ultimately your organization or community.

After conducting nearly 8,000 individual executive coaching sessions and dozens of strategic planning session with associations, businesses and boards of directors, Dean Savoca has compiled the Eight Essential Attributes of Successful Leaders into one dynamic program that challenges and benefits leaders of every level of experience and organization size.


Speaker Information
Dean Savoca M.Ed.   [ view bio ]
Team Turnarounds

In today’s uncertain economic environment, teams are asked to do more with less. With resources stretched thin, turning around a struggling team has never been harder, and managers must work to identify and maximize whatever potential strengths a team already has. As sports fans already know, behind every great underdog story is a leader who roots out the competitive advantage that will propel the team to victory. In Team Turnarounds, Dan Leidl will share how this fine art of the turnaround really works, from how to inspire the team to the actual tools for change.

Through interviews with team managers and turnaround masters in the NFL, MLB, and the NCAA, as well as managers at top global firms who have successfully reversed their fortunes, the presenter will show the six steps every team takes to make a 180 in their performance.

Join Dan on Tuesday between 9:45 and 10:45am to discuss live case studies sourced from Monday’s session.  You’ll have the opportunity to discuss your team challenges, gain insight from your peers and draw on your successes to coach others.

Speaker Information
Dan Leidl   [ view bio ]
Big Data: The What, Where and Why

Take a deep dive into the “What, Where & Why"" of Big Data as it relates to the events industry.  Industry professionals will share real life examples of decisions being made based upon the data they collect and analyze.  From corporate events to annual medical conferences, find out what types of data they use to improve business intelligence and provide a greater ROI to their event customers.

On Tuesday afternoon from 2:15 – 3:15 pm you will have the opportunity to use real data to find answers that will empower you to make smart decisions about your meetings and events. 

Speaker Information
Michelle Anderson MBA   [ view bio ]
Donny Neufuss   [ view bio ]
VEI: Hybrid & Virtual ROI - From Immediate to Long Term Value

You’ve thought about taking your meeting virtual, or perhaps you already have.  Is the experience successful for your attendees and organization? How do you measure ROI?  Attendees in this session will discover how to measure both perceived and actual return on investment.  Come away with ideas and input from experienced digital event planners as well as collaborative input from your colleagues.

Join us Tuesday as we move from strategic planning to tactical planning.  We'll work together to discuss ways you can move toward a hybrid meeting experience.

Speaker Information
Jim Kelley   [ view bio ]
Donny Neufuss   [ view bio ]
Individual module purchase: Selected
PCMA Member Price:USD $74.95
Non-Member Price:USD $99.95