Leading Meeting Professionals

Professional Convention Management Association

This extensive report presents information collected from an on-line survey resulting in 7,171 responses from current and potential attendees. The survey examined the reasons individuals chose to attend or not attend conventions and exhibitions, held by 10 different organizations representing a wide variety of professions and industries. This data will be used as the baseline metrics for measuring what influences and what deters attendee participation. The future goal of the study is to go beyond the traditional group profile by adding behavioral data that will allow meeting professionals, show organizers and DMOs to tailor their conventions and exhibitions to maximize on needs, attitudes and preferences indicated by potential attendees.

Program Information
Program Date:
February 02, 2015
Decision to Attend Study Phase One Results - EXECUTIVE SUMMARY
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This Program is presented free of charge.