Leading Meeting Professionals

Professional Convention Management Association

Outside of attendee registration and exhibit booth sales, business events have the potential to generate additional revenues through sponsorships and partnerships. Is your event capturing as much revenue as it can? What opportunities are you missing? In this online, interactive module, you will discover ideas and concepts that can help grow your event revenues and drive more dollars to your organization. From effectively collecting data to developing sponsorship portfolios that sell, this module will provide you with an understanding of your event’s strongest opportunities. Gaining a seat at the executive table starts with demonstrating your event’s value to the organization—this module is ideal for professionals and events teams wanting to take a strategic next step in revenue generation.


Supported by a grant from the PCMA Education Foundation


Brought to you in partnership with NYC & Co.

Program Information
Program Date:
September 17, 2015
Lesson 1 - Overview
Lesson 2- Understanding the Role of Data
Lesson 3- Sponsorships
Lesson 4 - Structuring a Successful Sponsorship Portfolio
Lesson 5 - Measuring Sponsorship Effectiveness
Individual module purchase: Selected
Professional Convention Management Association
Total CEUs: 0.25
Online Course
PCMA Member Price:USD $30.00
Non-Member Price:USD $30.00